A gold rush is a deceptive notion...

NextD is asking for people to take part in their research about opportunities and challenges for designers in the current market.

As far as China is concerned there appears to be myriad opportunites - almost a gold rush. but also incredible challenge...





Undoubtedly, China is a place of incredible extremes, futuristic and medieval at once, culturally deep and perplexing. Business culture is perhaps the single most challenging obstacle because the will of Chinese people is there to embrace change - but on their terms I think. Westerners often have difficulty with this.